Ecommerce Social Media Marketing 2021

“Social media is not a media. The key is to listen, engage, and build relationships.” ~ David Alston

What is Ecommerce Social Media Marketing?

Ecommerce Social media marketing is a form of internet marketing with the use of social media platforms to connect with your audience to build your brand, increase sales and website traffics by creating and sharing content on social media networks in order to achieve your marketing and branding goals. Using Ecommerce social media, the ecommerce store marketing can be done. Ecommerce stores can use social media to build brand awareness, attract online followers and generate online sales. Companies can also use social media to get their brand, profile and products shared online.

The major process involves creating and publishing great contents on various social media profiles, engaging to your followers, results analysis and social media advertisement campaigns. This also includes activities like posting text, image updates, videos and contents that drives the audience engagements and paid social media advertising. Your contents should be unique in such a way that it’s been tailored to be applied in a specific platform that helps you to boost the conversions and increases the brand awareness. The major social media platforms at the moment are Instagram, Facebook, YouTube, Twitter, LinkedIn, Tiktok, Snapchat, Pinterest, google plus, Tumblr.

Why social media marketing is important for Ecommerce Business?

• You get to tell your story and a great way to interact with your audiences.
• With a small budget you can grow an audience.
• Stay in top of mind with the audience who matters the most.
• Know your competitors better and to understand the strategies.
• Building a custom audience analysis.
• Learn the buying patterns of your ideal customers.
• Increases the ROI.
• Builds relationship with your target consumers.
• Increases your brand awareness and brand image.
• Promotes product and services.

Benefits of Ecommerce Social Media Marketing:

• Increase Brand Awareness.
• Generate Leads and Boost Conversions.
• Foster Relationships with Customers.
• Learn from Competitors.
• Build Brand Loyalty for Customers.
• Boosts SEO and drive traffic to your website.
• Partner with influencers can boost sales.
• Customer service and customer support.
• Multichannel campaigns.
• Customer and audience engagement.
• Monitor conversations that are relevant to your brand.
• Social media marketing is comparatively low cost.
• Learn more about your customers trends and analysis.
• Reporting and analytics.
• Generate a conversation around your brand.
• Provide exceptional customer Service that keeps your followers happy.
• Retarget your audience using social media.
• Using #Hashtags to increase your reach.
• Keep your customers Up-to-Date.

How to Create a Social Media Marketing Strategy?

1. Choose relevant and realistic social media marketing goals that makes sense and align to your business objectives.
2. Research on your buyer personas and targeted social media audience and determine your most relevant metrics.
3. Establish your most important metrics and KPIs.
4. Select the right social media network platforms for your audience for marketing.
5. Research and analyze your competitors approach towards Social Media.
6. Create unique engaging social contents.
7. Plan the types of content that you intend to share.
8. Do a social media audit.
9. Organize a schedule for your posting strategy and set up a social media content calendar.
10. Analyze your impact and track your results.

Social Media Metrics:

Social media metrics are data related to the success of your posts and your impact on your audience and customers on various platforms. These metrics may include data about your level of engagement, likes, follows, shares and all other interactions on each platform.

Most important metrics for you to track:

• Engagement: Likes, comments, shares and clicks
• Awareness: Impressions & reach
• Share of voice: Volume and sentiment
• ROI: Referrals & conversions
• Customer care: Response rate & time
• Followers
• Video views
• Profile visits
• Mentions
• Tags
• Reposts

How to Measure Social Media Metrics:

• Twitter Analytics
• Facebook Analytics
• Instagram Insights
• Google Analytics

What is a social media marketing campaign?

A social media campaign is a business coordinated marketing effort to reinforce information about a brand, product, or service using at least one social media platform. These campaigns are strategically focused, have measurable outcomes and influence social media followers to feel or act in a certain way.

Importance of Social Media Campaign:

• Improve Brand Awareness
• Connect with Your Audience
• Increase Website Traffic
• Drive Sales

How to plan a Social Media Marketing Campaign strategy?

1. Research your competition.
2. Craft your strategy.
3. Appeal to your target audience.
4. Choose your content type and format.
5. Manage your campaign strategy's results.
6. Promote your content.
7. Promote one message throughout your campaign.
8. Balance your promotional and non-promotional content.
9. Ensure your content is unique to your business.
10. Engage with your audience regularly.
11. Create a unique hashtag for your campaign.
12. Automate your content with scheduling software.
13. Use live stream to your advantage.

Conclusion:

All social media marketing efforts can be wasted if you don't have an impressive e-commerce website. At the current scenario, social media plays a huge impact in people’s day to day life. Hence, it provides a great vision and opportunity for you to expand your brand’s name, make sale and create loyal followers. But many e-commerce businesses haven’t fully seen the benefits of social media because they haven’t fully invested in it. By understanding your customers and their needs, and creating content that's both valuable and unique, you'll be boosting your social media engagement in no time. It is important to be competitive in e-commerce and integrating social into your marketing strategy is critical. With the right strategy, content, and social media management tools, you can build your brand and ultimately grow your business.