Arun’s Insightful Explorations

“Everything is created twice, first in the mind and then in reality.” ~ Robin Sharma, The Monk Who Sold His Ferrari Characters in the Book: Julian Mantle, a 56-year-old successful lawyer is the main character in the book. John is another main character who is Julian’s friend and was working as his intern before. Yogi Raman is the leader of the Sages of Sivana whom Julian met on his spiritual journey towards mystic India. Yogi Krishnan shows the direction for Julian’s spiritual journey towards Sivana. The book will explain to you “the meaning of your life, the purpose of our life”. This is the story of a guy named Julian who was a very successful lawyer. He was famous, rich and he fought only cases to protect some truly wealthy people. He owned a large mansion, a private jet and of course a Ferrari. But even after achieving these huge things in his life, he was not satisfied. He wanted more fame, more money which led him to a point where he was working for almost 18 hours a day. As a...

“Social media is not a media. The key is to listen, engage, and build relationships.” ~ David Alston What is Ecommerce Social Media Marketing? Ecommerce Social media marketing is a form of internet marketing with the use of social media platforms to connect with your audience to build your brand, increase sales and website traffics by creating and sharing content on social media networks in order to achieve your marketing and branding goals. Using Ecommerce social media, the ecommerce store marketing can be done. Ecommerce stores can use social media to build brand awareness, attract online followers and generate online sales. Companies can also use social media to get their brand, profile and products shared online. The major process involves creating and publishing great contents on various social media profiles, engaging to your followers, results analysis and social media advertisement campaigns. This also includes activities like posting text, image updates, videos and contents th...

"A complaint is a chance to turn a customer into a lifelong friend."~ Sir Richard Branson, Founder -Virgin Group What is customer experience? Customer experience is the impression that your customers have for your brand as a whole in all aspects of the buyer’s journey. It results in their perception of your brand and the effects of factors related to your bottom-line including revenue. Two key touch points create a customer experience are people and product. To create a positive customer experience, create a customer journey map, create buyers’ personas, build good customer relationship, ask for and act on feedback, create useful content, and build community. The below mentioned factors helps for a great customer experience: Customer Support Customer Service Customer Success 1. Ecommerce Customer Support: Ecommerce customer support is a service provided to help customers solve any technical issues they may have with a product or service. It focused on so...

"Life (ayu) is the combination (samyoga) of body, senses, mind and reincarnating soul. Ayurveda is the most sacred science of life, beneficial to humans both in this world and the world beyond." ~ Charaka What is Ayurveda? Ayurveda is a natural holistic healing system of medicine which had been originated in India more than 3000 years ago. The term Ayurveda is derived from two Sanskrit words; “Ayur” means “Life” and “Veda” means “Science or Knowledge” , hence Ayurveda translates to “Knowledge of Life” or “The Science of Life” . The ayurvedic system is focused on the belief that the health and wellness depend upon the harmony and balance between the mind, body, spirit, environment and cosmos. "Charaka"  is known as the  "Father of Ayurveda" .  Ayurveda focuses on good heath practice, prevention and treatment of illness through lifestyle practices such as meditation, yoga, dietary changes, massage and use of herbal remedies. Ayurvedic approach is pure h...

What is E-commerce Warehousing? It’s the storage of physical goods before they are sold  online. The procedure includes safety and storing the products securely, tracking the items where they are located, when they arrived, timing from when they are stocked and the stock on hand at any given time. Standard Operating Procedure for E-commerce Warehouse Operations: Warehousing is one of the most important aspect of running an eCommerce business. Either you have a big or small business, its very important to keep your inventory safe and secure in storage before selling online. Ecommerce firms have several tasks on a regular basis but the most important is of effective warehousing and order management. A warehouse stands as an integral part of the supply chain for ecommerce operations. Managing the stocks in the warehouse is whole another tasks. Here, you have to deal with the inbound, inventory, order fulfillment, shipping, logistics and many more in a limited time frame which is not a...

"You can’t just open a website and expect people to flood in. If you really want to succeed you have to create traffic."~ Joel Anderson, Walmart CEO What is the need of SEO in E-commerce website? Search Engine Optimization (SEO) is the process by which more organic traffics are been generated from the search engines like google, bing, yahoo. When you search a keyword in googles search engine for example, your search result will be displayed in the Search Engine Result Page (SERP). In the SERP, you could see the organic search results and paid ads. Let it be any ecommerce website, the primary focus will be to rank your website at the top page of the search engine. SEO is an unavoidable necessity for the e-commerce websites. A data revealed that 44% of online shoppers begins their search with the search engine. Infact, your products need to be ranked higher than your competitors and need to be indexed in the right way as when searched on the search engine, it should navigate to...